The established ‘way of doing things’ is just not delivering the high performance, competitive edge, or that market-leading position that you need…. “We need culture change around here or we’re history”.
But, just before anything gets changed, before the HR and Communications teams are wound up, before Advisors are appointed etc., ask yourself these two questions:
- What exactly is the existing culture?
- Will it, consistently acted out, deliver what our customers really value most?
In truth, there are a couple of supplementary questions to both these two. For example, “How do you really know what the culture is, what’s your evidence for this?” And to the second question, “When was the last time you discussed with a customer, how your culture delivers something they really value? What did they say?”
When the answers are understood better, and you have at least some evidence of this, consider whether culture change is the only solution. Would a restatement or reinforcement of the existing culture, more deeply understood and acted out across the business, be another solution? Read more