Sinek - WHY

Start with “Why” – How Great Leaders Inspire Action! by Simon Sinek

When you talk to a child and ask them why they did something, you would not be surprised to be answered with a shrug and a mumbled, “I dunno.” That is not the sort of response you would expect from a major corporation, yet that is essentially what they give us when they are delivering a product or service. Sure, they are quick to fill us in on the “what” and “how” aspects of what they do, but very few actually tell you too much about the “why.” This is unfortunate, because if they did it the other way around, they would much more quickly engage and excite their audience.

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