When you talk to a child and ask them why they did something, you would not be surprised to be answered with a shrug and a mumbled, “I dunno.” That is not the sort of response you would expect from a major corporation, yet that is essentially what they give us when they are delivering a product or service. Sure, they are quick to fill us in on the “what” and “how” aspects of what they do, but very few actually tell you too much about the “why.” This is unfortunate, because if they did it the other way around, they would much more quickly engage and excite their audience.
How Great Leaders Inspire Action – They Start With “Why”
This is an important lesson that should be taken to heart by everyone in a leadership role. It is your job to get your people on board with any sort of change, but how can you effectively inspire action when you cannot tell them why they should do so? We can learn how great leader inspire action – they start with why!
This whole idea is perfectly highlighted in this TED Talks video that is taking the Internet by storm. In this video, which is a must watch for anyone in a leadership position, Simon Sinek explains the importance of the “why” when it comes to ushering in any sort of change.
Let’s look at the key points Simon Sinek made in the video:
- “People don’t buy what you do. They buy why you do it.” – Simon Sinek.
- Sinek talks about the Golden Circle, which is comprised of three rings, with “why” occupying the center. Moving outwards, you get the “how” and the “what.” The average business sells their products or services from the outside in, leaving the why as the least important aspect. Forward thinking companies work from the inside out, as they are aware of why they do the things they do.
- The seemingly reverse process that Apple and other companies use works because it is in tune with the biology of the human brain. That wonderful piece of gray matter is divided into three parts, just as the Golden Circle is, and it intuitively sees the inside out method as being the perfectly natural way to go.
All of this is not to suggest that you need to have some experience as a neurosurgeon in order to be a great leader. What is does suggest is that working form the inside out in the Golden Circle is the way to reach the parts of the brain that feed off emotion and “gut feeling.” The outer rings can be crammed with data that the brain can easily understand, but if those facts and figures don’t feel right, the willingness to accept change is tested.
People will follow your lead for one specific reason that is perfectly stated by Simon Sinek
The simple fact of the matter is that you can dangle all sorts of carrots in front of people in order to get them to follow you, but it’s not everyone who loves carrots. What is appealing to one person is appalling to another, which is why people will follow your lead for one specific reason that is perfectly stated by Simon Sinek:
“We follow those who lead, not for them, but for ourselves.”
Explore how you can develop your Leadership “Why”
If you’d like to explore how you can develop your Leadership WHY, click here to find out more about The Change Makers. Take advantage of a free 30 minute consultation with one of our experienced Change Makers to plan an approach.