Who's Sinking Your Boat

Employee Engagement – Who’s Sinking Your Boat?

Employee Engagement Is An Expensive Problem

We need to talk about motivation in the workplace. Employee engagement is an expensive problem and the leak is turning into a full-scale deluge.  In 2006, more than half of the United Kingdom workforce was disengaged, or actively disengaged, resulting in a loss of £340 billion a year (Hay Group, 2006[1]).  The most recent figures from Gallup indicate that this worldwide problem is getting worse, with Western Europe recording figures of only 14% of workers being engaged at work[2]. This staggering lack of motivation developing within the workforce has cut productivity nearly in half, so the question is: How do you engage and motivate your employees again?

This video provides answers.

Employee Engagement Is The Key To Higher Productivity

The key to a highly productive company and employees is to develop employee engagement. Employee engagement fosters a mutual commitment between the employee and the company and kicks discretionary effort, the extra 10% that people can give if they want to, in your employees into high gear. While employees who are actively engaged by their employers are 480% more likely to help their company succeed, employees who are disengaged are four times more likely to leave their job. The most startling fact stands to be that seven out of every ten employees are disengaged or actively disengaged.

Employee engagement begins from the top

How do you engage your employees? Employee engagement begins from the top. It has been found that disengaged managers are three times more likely to have disengaged employees and 23% of employees would rather see their supervisors fired than receive a pay raise. Building trust in management is the key to improving employee engagement. In order to do this you must care about your employees, have integrity, and demonstrate competence in your job.

But even more importantly, foster a work environment focused on purpose and values rather than procedure and tasks. When engaged employers shift the focus from tasks to company purpose and values, employees recognize that it is no longer what they do but why they do it. More employers and employees have higher productivity when they are proud of what their company is doing for the greater community, so establish your purpose and values. There should be no separation between your company culture and your brand. An authentic, deep and meaningful culture will translate through your brand.

Support your employees and genuinely care about them

One way to begin fostering a focus on purpose and values is to support your employees and genuinely care about them. For employees to truly and continually be engaged at work, they must know that there is a life waiting outside of the workplace and their employers understand that. More employees will become disengaged if you push 12 hour days in the trenches upon them so they don’t get to spend time with their kids or don’t include any benefits for their families such as childcare.

Secondly, adhere to your mission statement. If you expect your employees to commit to your company to this goal, you and your management should be living embodiments of the statement. In order to build trust, there must be a clear, authentic, and transparent mission statement. Incorporate it into as many platforms as you can to serve as positive reminders to your employees.

Shifting your focus to values and purpose will greatly enhance employee engagement and boost productivity within your workplace. Don’t fall victim to the the dire statistics above and change your work culture!

If you’d like to have a quick chat to explore how you can develop a plan for real Employee Engagement in your organisation, click here to Talk To The Change Makers.  This is a free 30 minute consultation with The Change Man to plan how you can make progress in this critical area.


[1] http://www.haygroup.com/uk/press/details.aspx?id=7184

[2] http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx